often, i think about what makes a great pop song great, and it seems to me, more than anything, that the song should be able to stand on it own, stripped of all production (though, of course, there are always exceptions). but take a song like 'please let me wonder', by the beach boys. the production is simple (with the usual stunning vocal arrangement), but if brian were to sit at a piano and just sing the song alone, it would still be beautiful. i don't get that sense from 'lovely rita' or 'good morning good morning'. and you may argue that those songs aren't supposed to be beautiful, but i suppose that's personally why they don't do much for me. but i will throw on sgt pepper once in a while and it is a nice listen. see, that's the thing with the beatles - even the albums you like the least are still better than most music out there.